1 year ago
262 Bringing its latest flagships to the global market, HONOR empowers smartphone users with human-centric innovations
BARCELONA, Feb. 27, 2023 /PRNewswire/ -- Global technology brand HONOR today unveiled its new human-centric approach to technology, "Tech to Inspire", at Mobile World Congress 2023. During the event, HONOR brought its dual-flagship strategy to life in global market, and also announced the global availability of the HONOR Magic5 Series and the HONOR Magic Vs, which are the latest iterations to the successful HONOR Magic Series line-up, all set to deliver a true flagship smartphone experience for users around the world.
"Committed to addressing the real needs of customers, HONOR adopts a human-centric approach to product innovation, offering intuitive technology solutions to improve the daily lives of everyone," said George Zhao, CEO of HONOR Device Co, Ltd. "The HONOR Magic5 Pro, our latest flagship all-rounder, and the HONOR Magic Vs, our first foldable flagship to be launched in the global market, push industry benchmarks in every aspect of smartphone user experience, in line with our vision to enable a smarter life for everyone."
Introducing the All-New HONOR Magic5 Pro
Packed with a whole host of significant upgrades, the all-round flagship HONOR Magic5 Pro boasts impressive breakthroughs in design, display, photography and performance, beating several industry benchmarks to deliver a best-in-class user experience.
The Brand-new Star Wheel Aesthetics with Gaudi Curve
Adhering to the 'Eye of Muse' iconic design, the HONOR Magic5 Pro evolves the concept, redesigning and introducing the Star Wheel Triple Camera system. Paying tribute to Antoni Gaudi, the HONOR Magic5 Pro features symmetry dual-curved ultra-narrow bezels on both sides and a Star Wheel Triple Camera Design sitting as the centerpiece on the back cover, blending the beautiful curves found in natural landscapes and modern architecture into the design of the cutting-edge device, demonstrating the harmonious combination of art and technology.
A Premium Display Debuts at Top of DXOMARK Rankings
Featuring a 6.81-inch LTPO Display1 with a unique Quad-Curved Floating Screen, the HONOR Magic5 Pro guarantees an immersive viewing experience whether users are browsing, gaming or reading. Equipped with a Novel Display Luminance Enhancement Technology, the HONOR Magic5 Series delivers peak HDR brightness of 1800 nits2, ensuring clear visuals even under bright sunlight. With the Dual-Luminance Calibration for typical 120nits indoor brightness and 800nits outdoor brightness, the HONOR Magic5 Pro provides the industry-leading display color accuracy.
The HONOR Magic5 Pro also features a Discrete Display Chipset3 to improve the visual quality of moving images. While offering an always-on high dynamic range (HDR) effect to enhance video clarity, the chipset delivers a higher frame rate with lower power consumption for a smoother, longer gaming experience. Certified with HDR10+ and IMAX Enhanced, the HONOR Magic5 Pro enables users to enjoy videos and movies with optimized picture quality.
Relieving users' eye strain, the HONOR Magic5 Pro boasts low blue light emission, as certified by TÜV Rheinland4, and Dynamic Dimming that simulates natural light to alleviate eye fatigue. Other innovative eye comfort features include Circadian Night Display for improved sleep quality and an industry-first LTPO display with 2160Hz5 Pulse Width Modulation (PWM) Dimming technology to minimize screen flickering, perfect for those who spend long hours in front of their smartphone.
The HONOR Magic5 Pro turned in an excellent overall display performance, reaching the 1st place of DXOMARK smartphone display ranking with a top score of 151.
An Unrivaled Camera System Crowned 1st Place in DXOMARK
The HONOR Magic5 Pro has also taken the first place in DXOMARK global camera ranking with a score of 152, making it the highest camera scoring smartphone tested to date. The HONOR Magic5 Pro features a powerful Triple Main Camera combination comprising a 50MP Wide Camera, a 50MP Ultra Wide Camera, and a 50MP Telephoto Camera6. With an increased sensor size for superior light sensing performance, the camera system produces photos in refined detail every time, no matter the lighting conditions. Ultra Fusion Computational Optics, a computational optical algorithm complementing the camera system, drastically improves image clarity at 3.5x-100x zoom, setting the device apart from other smartphones on the market.
Equipped with the all-new HONOR Image Engine, the HONOR Magic5 Pro debuts an all-new Millisecond Falcon Capture algorithm, enabling users to capture complex scenes with remarkable ease and clarity. Users can also shoot low-light scenes clearly with high speed thanks to Super Night Capture capabilities. In addition, the HONOR Magic5 Pro boasts AI Motion Sensing Capture7, which is capable of automatically detecting the highest point of a jump and capturing the frame in ultra-high definition. To put the technology to the test, HONOR has partnered with GUINNESS WORLD RECORDS ™, using the HONOR Magic5 Pro automatically to capture the amazing moment of an official world record attempt for the World's Highest Between The Legs Slam Dunk.
Enabling budding creators to produce cinematic-level footage, the HONOR Magic5 Pro features IMAX Enhanced Movie Master, empowering users to shoot and edit stunning videos, all on their smartphone.
Enhanced Privacy and Security for All-round Protection
The HONOR Magic5 Pro features a Dual-TEE Security System co-developed with Qualcomm®, offering hardware-level protection for users' data. Equipped with a Discrete Security Chipset, the HONOR Magic5 Pro provides maximum security for passwords and biometrics like face IDs and fingerprints.
Bringing compelling upgrades to AI Privacy Call 2.08, HONOR's groundbreaking solution to sound-leaking, the HONOR Magic5 Pro introduces an industry-first Sound Energy Spatial Control Technology, which generates opposite sound waves to prevent sound leakage for private phone calls. While delivering a 100%9 improvement in call volume for a clearer communication experience, AI Privacy Call 2.0 ensures that even if the user is in a crowded but quiet environment like an elevator, people nearby cannot clearly catch the caller's voice.
Flagship Performance Enabled by Cutting-edge Technology
Powered by the latest Snapdragon® 8 Gen 2 Mobile Platform from Qualcomm®, the HONOR Magic5 Pro delivers an unrivalled flagship performance, enabling enhanced productivity and entertainment at all times. With the industry's first Wi-Fi and Bluetooth standalone antenna architecture, the HONOR Magic5 Pro improves Wi-Fi performance by 200%10 and reduces Wi-Fi latency by 30%11 compared to the traditional antenna design in the industry, bringing users ultimate flexibility and mobility for work and play.
Supporting 66W Wired and 50W Wireless HONOR SuperCharge12, the HONOR Magic5 Pro packs with a super large 5100mAh13 battery to deliver a full day of uninterrupted usage.
Running the latest MagicOS 7.1 based on Android 13, the HONOR Magic5 Pro offers a range of smart features, such as MagicRing for multi-device collaboration and Magic Text for intelligent text recognition, helping users to further boost their productivity.
Bringing the HONOR Magic Vs Foldable Phone to the Global Market
As HONOR's very first foldable flagship to debut outside of China, the HONOR Magic Vs boasts exceptional design, display, and performance upgrades, taking the foldable smartphone experience to the next level. The perfect companion for jet-setting entrepreneurs as well as those who put mobile entertainment above all else, the device offers the ultimate blend of style and substance.
Robust Meets Portable: Introducing A Groundbreaking Hinge Design
The HONOR Magic Vs is exceptionally slim and lightweight, measuring just 12.9mm14 thin when folded and 267g15 in weight. Despite its compact form factor, the HONOR Magic Vs features a 5000mAh16 battery, the largest battery capacity among foldable smartphones under 270g that are available today.
Contributing to the light weight of the HONOR Magic Vs is a revolutionary Super-light Gearless Hinge that has been carefully crafted using single-piece casting technology, reducing the number of structural components from 92 in the previous generation down to just 417. Boasting exceptional durability, the hinge can withstand up to 400,000 folds18 as tested by TÜV Rheinland, which is equivalent to more than ten years of use based on 100 folds per day, setting a new benchmark for foldable smartphone design.
Thanks to the sophisticated structure of the hinge, the HONOR Magic Vs folds tightly without a gap and has an almost fully flat screen when unfolded, a feature that competing foldable devices on the market do not offer.
Dual Display Delivers an Exceptional Viewing Experience
To help boost productivity to the max, the HONOR Magic Vs features a user-friendly 6.45-inch external display19 with a 21:9 aspect ratio and a 90% screen-to-body ratio20. When unfolded, the HONOR Magic Vs delivers a tablet-like experience with an extra-wide 7.9-inch internal display21, enabling users to multi-task and view content with remarkable ease.
Packed with professional eye comfort solutions, the HONOR Magic Vs features Dynamic Dimming, Circadian Night Display, and 1920Hz Pulse Width Modulation (PWM) Dimming, the highest frequency ever achieved in the current foldable smartphones markets, to effectively reduce the effects of digital eye strain and fatigue.
Superior Configurations for a Powerful User Experience
The HONOR Magic Vs is equipped with an impressive rear triple camera system comprising a 54MP IMX800 Main Camera, a 50MP Ultra-Wide & Macro Main Camera and an 8MP 3X Optical Zoom Camera, delivering an exceptional photography experience, no matter the shooting scenario22.
Powered by the Snapdragon® 8+ Gen 1 Mobile Platform23 from Qualcomm, the HONOR Magic Vs delivers enhanced performance with higher power efficiency for a faster and smoother user experience. With HONOR's Turbo X engines, it strives to bring you longer battery life and a smoother experience.
The HONOR Magic Vs runs the latest HONOR MagicOS 7.1 based on Android 13. In addition to MagicRing for multi-device collaboration and Magic Text for intelligent text recognition, the foldable flagship features Smart Multi-window and APP Extender to support multi-tasking across applications and within the same application, respectively, helping users save time and achieve more in life.
Color, Pricing and Availability
Designed for adventurous spirits, the HONOR Magic5 Pro will be available in Glacier Blue, Meadow Green, Coral Purple, Orange and Black,24 while the HONOR Magic5 is available in Black and Blue25, all inspired by the wonder of nature.
The HONOR Magic5 Series will be available starting from Q2, 2023. The HONOR Magic5 will start at €899 (8G+256GB), while the HONOR Magic5 Pro will be €1199 (12G+512GB).
Offering two stunning colorways, Cyan and Black26, the HONOR Magic Vs will be priced €1599 (12GB+512GB). Availability will be announced in due course.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
For more information, please visit HONOR online at www.hihonor.com.
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1 Only available on the Pro version. The Standard version is equipped with a 6.73-inch OLED Display. With a round-corner design on the display, the diagonal length of the screen is 6.81 inches when measured as a standard rectangle (the actual field of view is slightly smaller).
2 Only available on the Pro version. The Standard version has a peak HDR brightness of 1600 nits.
3 Only available on the Pro version.
4 The screen has passed TÜV Rheinland Low Blue Light Certification. This product is not for medical use and does not have a therapeutic function.
5 The screen supports a maximum high-frequency PWM dimming of 2160Hz, which takes effect in low-brightness scenarios. Please refer to the actual experience. The phone is not medical equipment and is not available for treatment.
6 The camera combination is only available on the Pro version. The Standard version features a 54MP Wide Main Camera, a 50MP Ultra Wide Camera, and a 32MP Telephoto Camera. The pixels of photos and videos may vary depending on different modes. Please refer to the actual situation.
7 AI Motion Sensing Capture supports an intelligent high-speed shutter, which quickly captures the wonderful moments of people smiling, jumping, etc., or motions of cats and dogs. The actual effect can vary depending on the scenarios. The standard version also supports this feature.
8 AI Privacy Call takes affect at 8 bars of volume and below. This feature reduces sound leakage, but is not completely soundproof, the sense of sound leakage is related to the noise level of the environment. Please refer to your actual experience.
9 Data from HONOR labs compared to the previous generation.
10 Data from HONOR labs.
11 Data from HONOR labs.
12 50W Wireless HONOR SuperCharge is only available on the Pro version. The supported maximum wired charging power is 66W with the original HONOR SuperCharge and cable. And the maximum wireless charging power is 50W with a 50W charging adaptor. Actual data may vary owing to differences in individual products, software versions, application conditions, and environmental factors. Wireless Charger is a separate purchase.
13 Typical value. The rated capacity of the non-removable battery is 5,000mAh.
14 The HONOR Magic Vs features thickness of 12.9mm (Folded screen) and 6.1mm (Unfolded screen). Product size may vary with its configuration, manufacturing process and measurement methods. Specification details are for reference only.
15 Data from HONOR labs. The lightest version weighs 261g which comes in a vegan leather back. Total weight includes battery. Actual weight may vary due to product configurations, manufacturing processes, and measuring methods.
16 Typical capacity. The rated capacity is 4900mAh.
17 Data from HONOR labs compared with the HONOR Magic V.
18 Data from HONOR labs.
19 With rounded corners design applying on the display, the diagonal length of the cover screen is 6.45 inches when measured according to the standard rectangle (the actual viewable area is slightly smaller).
20 Data from HONOR labs.
21 With rounded corners design applying on the display, the diagonal length of the main screen is 7.9 inches when measured according to the standard rectangle (the actual viewable area is slightly smaller).
22 The front camera is 16MP. Cameras are available on both interior screen and exterior screen. The pixels may vary with different photo modes. Please refer to the actual situations.
23 Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries.
24 Color availability may vary by region.
25 Color availability may vary by region.
26 Color availability may vary by region.
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